CV

Providing data-driven insights to inform marketing campaigns and knowledge management (KM) projects for senior leaders of our Fortune 500 client organization.

• Planned and executed the implementation of an organization-wide knowledge management system.
• Created content on behalf of senior leaders for their personal publication.
• Developed a system in PowerApps to facilitate the access, organization, and tracking of completed RFIs.
• Adminstrated ABM web portals using WordPress, making updates to attract visits from client organizations.

Worked closely with departmental leads to ensure a smooth transition for client services and team members. Retained during the sale of Lifeblood Marketing to ElementIQ, continuing as marketing lead for key accounts.

• Launched new marketing campaigns (inbound, outbound, growth) for key clients, focused on user experience and conversion-rate optimization.
• Led the transition of client services following ElementIQ's acquisition of Lifeblood Marketing, developing new company-wide SOPs related to strategy, SEO, and content marketing.

Supported a tight-knit team by structuring full-service marketing efforts across a wide range of channels. Led marketing strategy and program development for key accounts.

• Managed client's marketing strategies and deliverables including website management and SEO, social media marketing, content and email marketing (e.g., drip campaigns), and PPC.
• Successfully developed largest client's marketing strategy, leading to an ongoing relationship that helped to support the sale of Lifeblood Marketing.
• Led the restructuring process alongside the client service's lead during acquisition by ElementIQ.

Starting as Content Writer, I was quickly promoted to Communications Manager upon returning from university to work in-office. Both company revenue and number of FTEs more than tripled during my tenure.

• Developed content strategy to ensure consistent growth for small to medium-sized businesses across a wide range of industries
• Established departmental roles and responsibilities, task descriptions, and time budgets to define measurable success
• Produced and delivered marketing content for top-tier clients to increase conversions and improve user experience
• Managed client relationships to further stakeholder buy-in
• Conducted content workshops to foster interdepartmental growth