CV
Experience
- Directed marketing campaign strategy to build value in the customer lifecycle.
- Developed processes to substantially reduce onboarding time and foster collaboration.
- Managed the marketing team to deliver on targets and commitments to stakeholders.
- Redefined the marketing mix with a greater focus on local media and in-community ad placements.
- Pitched and led the implementation of marketing automation to improve user experience and grow new product lines with real-time emails and SMS based on interaction data.
- Built DTC email strategy for targeted campaigns, leading to a notable spike in ARPU.
- Created marketing campaigns for new product launches, driving early-stage growth for both IPTV and whole home Wi-Fi solutions.
- Identified opportunities to improve email security, leading to adoption of new corporate DNS security policies.
- Developed benchmark KPIs for ongoing tracking and improvement of ads, SEO, and email campaign performance.
- Provided insights and thought leadership content for client’s senior leaders on B2B marketing, information architecture, content management, and UX for web portals.
- Produced and deliver presentations to gain support and buy-in from key stakeholders across programs.
- Managed the design, implementation, service delivery, and user adoption of an enterprise-scale information management system.
- Analyzed marketing channels using PowerBI to identify opportunities for buyer engagement and corporate sales teams.
- Facilitated the transition of all client services following ElementIQ’s acquisition of Lifeblood Marketing.
- Aided the development of new company-wide SOPs related to strategy, SEO, and content marketing. Provided insight into effective reporting, creating continuity and growth in the lifecycle of client services’ recurring programs.
- Produced growth marketing deliverables to increase clients’ website traffic, social followings, SEO, and conversions. Leveraged analytics data to ensure responsive decision-making.
- Successfully grew client retainers through value-oriented presentations and proposals.
- Developed content strategy to ensure consistent growth for small to medium businesses across a wide range of industries. Conducted content workshops to foster interdepartmental growth.
- Established departmental roles and responsibilities, task descriptions, and time budgets to define measurable success.
- Played key role in growing annual revenue from under $1M to over $3M CAD.
Education
Volunteering
Each year, I provide a lecture for students studying Communications about the professional communications landscape and the trends shaping how businesses communicate with, and through, people.
Skills
Marketing (Expert)
ABM, B2B, B2C, MarTech
SEO (Expert)
Link Building, On-Page, Schema Markup, Technical
Writing (Expert)
Coaching, Copywriting, Editing, Technical Writing
Data & Analytics (Proficient)
BI, Reporting, SQL, Visualizations
Information Architecture (Proficient)
Master Data Management, RDF, Semantic Search, Taxonomies
Project Management (Proficient)
UX Design (Proficient)
Accessibility, Journey Mapping, Wireframing
Graphic Design (Capable)
Photography & Videography (Capable)
Web Development (Capable)
HTML, CSS, JS
Interests
- Motorcycles 🏍️ — Yamaha, 2001 FZ1, Inline-four